Jan 23, 2017
How often do you watch a video start to finish? Or fly through a book to discover the outcome? As kids, most of us can remember going on a trip and asking our parents: “Are we there yet?” The drive was boring. We couldn’t wait to...
Jan 16, 2017
Have you ever noticed something you hadn’t before? Maybe something you pass every day has changed. Or you see something new in a movie you’ve watched before. It happens to people every day. Has it happened to you? Sometimes our mind focuses on what we...
May 25, 2016
I am a firm believer in reusing material or taking parts (cannibalizing)from an old show to make it fit into a new show. The only caveat is to make sure that the show you are dissecting isn’t one you did recently for the same group. If it is too recent the kids,...
May 18, 2016
To tell you the truth I shouldn’t even have to write this column. It’s about interjecting some adult humor into a children’s or family show, under the guise that the young people in the audience won’t get it. Some claim the jokes are over the heads of the kids present...
May 4, 2016
Many of you reading this are probably scratching your collective heads wondering what the heck I am talking about. It’s really simple, do you have a favorite market or a market that you feel you relate to especially well. One that satisfies you and that you can...
Apr 13, 2016
Before you start thinking I’m writing a column about Houdini, let me explain that this is an article about marketing. Each and every market has it’s own unique set of locks that you have to unlock to make the market work for you. Because you could unlock these factors...
