AVOIDING “KNEE JERK” DECISIONS

AVOIDING “KNEE JERK” DECISIONS

For those not familiar with the term “knee jerk” decision , let me explain. A “knee jerk’ decision is a decision that you made without thinking things through.  We sometimes react to things emotionally, without the use of our good sense and reason, and then have to...
“Pro Bono” Shows As A Marketing Strategy

“Pro Bono” Shows As A Marketing Strategy

What the heck is Mark writing about when he starts his column with a Latin phrase, “pro bono”?  The Latin words mean “for free”, and that’s what we are going to tackle today, how to use this as a strategy for getting paid jobs. When I moved to Florida I had absolutely...
PROSPECTING FOR NEW CUSTOMERS

PROSPECTING FOR NEW CUSTOMERS

Everyone of us in our field of show business needs clients.  But how do we do we get them, and how do we hold on to them once they are found ?  That’s where these tips about prospecting for new customers will help. Let’s take a look at what we can do to help...
A FEW OF MY FAVORITE AUDIENCE WARM UPS – Part 2

A FEW OF MY FAVORITE AUDIENCE WARM UPS – Part 2

In my first installment about audience warm ups I mentioned where the idea came from to warm up your audiences.  Fairs, television, and live performances all used this great idea, so why not vents?  Being a children’s ventriloquist specialist I found this to be...
Why Warming Up Your Audience Is Important- Part 1

Why Warming Up Your Audience Is Important- Part 1

I first was introduced to “warming up the crowd” when I was hired to be the opening act at fairs for some big name Nashville stars like Reba McEntire, Garth Brooks, The Oak Ridge Boys, not to mention a few rock ‘n’roll legends like Chubby Checker, Jan and Dean, and...