It’s the beginning of a new year and time to review your website, mailing pieces, artwork, really anything and everything that helps you create your “brand”. I have always found that putting together and keeping a “creative team” was one of the most important things I could ever do to help myself. Let’s explore this concept a bit.

I have found that I am excellent at a few things and just so-so in other areas. My time is valuable (like yours) and to master many of these skills the way I want something to eventually look would be very time consuming. I don’t need to play at creating something..I need to get it done, and get it done right the first time. I therefore organized my own “creative team” to help keep the “Mark Wade-Ventriloquist” brand up and running.

I found the best artists I could find to do the line drawing work for both the website and mailing pieces. I also found a great photographer, and a design person (who can also double as my colorist for artwork). I looked for a top notch printing company ( I like to use ‘Got Print” online) and found that my design people could easily work with them. My webmaster and I can then take this info and make it work. I oversee all of the aspects but don’t have to do it all myself, which frees me up to do my favorite piece of creativity, the writing of the comedy material.

By being the head of the creative team I can oversee the entire project from the ideas in my head to the actual finished product. Each member of my team is valuable and each has an important job. Also if one of the team retires or drops out I have only to replace that particular area of need. By combining different talents I can make things work successfully. Maybe now is the time to start looking at creating your own team. Remember, you are only as good as you look in the eyes of your potential clients.

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